Scramble Never Die Rashguard

The Scramble Never Die rashguard is an homage to Pride Fighting Championship, the greatest MMA promotion to ever exist. Pride Fighting Championships was the wild, untouchable peak of mixed martial arts. It was a time when fighters walked to the ring through clouds of pyrotechnics and spine-tingling entrance music, when weight classes blurred and rules were looser, and when the atmosphere felt more like a gladiatorial spectacle than a sporting event. Born in Japan in 1997 and running until 2007, Pride was where legends like Fedor, Wanderlei, Sakuraba, and Cro Cop became mythical figures. Years after its final bell, fans coined the phrase “Pride Never Die” as a rallying cry for an era that still burns bright in the memories of hardcore MMA fans worldwide.

This rashguard is a tribute to that event. Drawing design cues from the classic Pride aesthetic, it carries the message “Scramble Never Die”